Data Protection

Data Protection

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy listed below this text.

Data Collection on this Website

Who is responsible for the data collection on this website?

The data processing on this website is carried out by the website operator. Their contact details can be found in the section "Notice Regarding the Responsible Party" in this privacy policy.

How do we collect your data?

Your data is collected firstly by you providing it to us. This can be data, for example, that you enter into a contact form. Other data is collected automatically or with your consent when you visit the website through our IT systems. This mainly includes technical data (e.g., internet browser, operating system, or the time of the page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other service inquiries.

What rights do you have regarding your data?

You have the right at any time to obtain free information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can revoke this consent at any time for future use. Furthermore, you have the right to request the restriction of processing your personal data under certain circumstances. You also have the right to lodge a complaint with the responsible supervisory authority. For this, and further questions on the subject of data protection, you can contact us at any time.

Analytics Tools and Tools from Third Parties

When visiting this website, your surfing behavior may be statistically analyzed. This is done primarily with analysis programs. Detailed information on these analysis programs can be found in the following privacy policy.

2. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We handle your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens. We point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. Complete protection of the data against access by third parties is not possible.

Notice Regarding the Responsible Party

The responsible party for the data processing on this website is:

X4 Innovation GmbH
CEO, Dr.-Ing. Thomas Walter
Alfred-Herrhausen-Allee 3-5
DE-65760 Eschborn /Ts.

Email: sales@x4innovation.com

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Duration

If a more specific storage period has not been mentioned within this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted, provided we do not have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will take place after these reasons cease to apply.

General Information on the Legal Bases of Data Processing on this Website

If you have consented to the data processing, we process your personal data based on Art. 6 para. 1 lit. a GDPR and/or Art. 9 para. 2 lit. a GDPR, if special categories of data according to Art. 9 para. 1 GDPR are processed. In the case of express consent to the transfer of personal data to third countries, the data processing is also based on Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your terminal device (e.g., via device fingerprinting), the data processing is additionally based on § 25 para. 1 TTDSG. Consent is revocable at any time. If your data is required for the fulfillment of a contract or for pre-contractual measures, we process your data based on Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data, insofar as this is necessary for compliance with a legal obligation, based on Art. 6 para. 1 lit. c GDPR. The data processing may also be based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR. Information about the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Recipients of Personal Data

Within the scope of our business activities, we cooperate with various external parties. It is sometimes necessary to transmit personal data to these external parties. We only disclose personal data to external parties if this is necessary in the context of contract execution, we are legally obliged to do so (e.g., transfer of data to tax authorities), we have a legitimate interest in the transfer according to Art. 6 para. 1 lit. f GDPR, or if another legal basis permits the data transfer. When using processors, we only pass on personal data of our customers on the basis of a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke consent that has already been given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA AFFECTED, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR). IF YOUR PERSONAL DATA IS PROCESSED TO CARRY OUT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION ACCORDING TO ART. 21 PARA. 2 GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have a right to lodge a complaint with a supervisory authority, particularly in the member state of their usual residence, workplace, or place of the alleged breach. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data, which we process automatically on the basis of your consent or in fulfillment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent that it is technically feasible.

Information, Correction, and Deletion

Within the framework of applicable legal provisions, you have the right to free information about your stored personal data, their origin and recipients and the purpose of data processing and, if necessary, a right to correction or deletion of this data at any time. For this, and further questions on personal data, you can contact us at any time.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You can contact us for this at any time. The right to restriction of processing applies in the following cases:

  • If you contest the accuracy of your personal data stored by us, we usually need time to verify this. During the verification period, you have the right to request the restriction of the processing of your personal data.

  • If the processing of your personal data happened or is happening unlawfully, you can request the restriction of data processing instead of deletion.

  • If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.

  • If you have lodged an objection according to Art. 21 para. 1 GDPR, a balance must be struck between your and our interests. As long as it is not yet determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from being stored – only be processed with your consent or for the assertion, exercise or defense of legal claims or to protect the rights of another natural or legal person or for reasons of an important public interest of the European Union or a member state.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as site operators. You can recognize an encrypted connection by the change in the address line of the browser from "http://" to "https://" and the lock symbol in your browser line. When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

3. Data Collection on this Website

Cookies

Our web pages use so-called "cookies." Cookies are small data packets and do no harm to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or an automatic deletion by your web browser occurs. Cookies can be from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies within websites (e.g., cookies for processing payment services). Cookies have various functions. Numerous cookies are technically necessary as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes. Cookies, which are required to carry out the electronic communication process, to provide certain functions you desire (e.g., for the shopping cart function) or to optimize the website (e.g., cookies for measuring the web audience) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies and comparable recognition technologies has been requested, the processing occurs exclusively based on this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); the consent is revocable at any time. You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. You can find out which cookies and services are used on this website from this privacy policy.

Consent with Borlabs Cookie

Our website uses the consent technology of Borlabs Cookie to obtain your consent for storing certain cookies in your browser or for using specific technologies and to document this in compliance with data protection. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs). When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents is stored. These data are not passed on to the provider of Borlabs Cookie. The collected data will be stored until you ask us to delete them and delete the Borlabs cookie itself or the purpose for data storage no longer applies. Mandatory legal retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/. The use of Borlabs cookie consent technology takes place to obtain the legally prescribed consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version

  • Used operating system

  • Referrer URL

  • Host name of the accessing computer

  • Time of the server request

  • IP address

This data is not merged with other data sources. The collection of this data takes place on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – for this, the server log files must be recorded.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass this data on without your consent. The processing of this data is based on Art. 6 para. 1 lit. b GDPR, so far as your request is related to the fulfillment of a contract or is required for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) as long as the latter has been requested; the consent is revocable at any time. The data you entered on the contact form will remain with us until you ask us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions – particularly retention periods – remain unaffected.

ProvenExpert

We have included ProvenExpert seals on this website. The provider is Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, https://www.provenexpert.com. The ProvenExpert badge allows us to display customer evaluations submitted on ProvenExpert on our website in a badge. When you visit our website, a connection is established to ProvenExpert so that ProvenExpert can determine that you have visited our website. ProvenExpert also captures your language settings to display the badge in your chosen language. The use of ProvenExpert is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in a comprehensible representation of customer evaluations. If a corresponding consent was requested, processing occurs exclusively based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent comprises the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent is revocable at any time.

4. Social Media

Social Media Elements with Shariff

This website uses elements from social media (e.g., Facebook, X, Instagram, Pinterest, XING, LinkedIn, Tumblr). You can usually recognize the social media elements by the respective social media logos. To ensure data protection on this website, we only use these elements together with the so-called "Shariff" solution. This application prevents the social media elements integrated into this website from transferring your personal data to the respective provider on initial entry to the site. Only when you activate the respective social media element by clicking the associated button, a direct connection to the server of the provider will be established (consent). Once you activate the social media element, the respective provider receives the information that you have visited this website with your IP address. If you are logged in simultaneously in your respective social media account (e.g., Facebook), the respective provider can assign the visit to this website to your user account. Activating the plugin constitutes consent in the sense of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. You can revoke this consent at any time with effect for the future. The service is used to obtain the consents legally required for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Facebook

This website has integrated elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries. An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE. When the social media element is active, a direct connection is established between your terminal device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook "Like-Button" while logged into your Facebook account, you can link the contents of this website on your Facebook profile. This allows Facebook to associate the visit to this website with your user account. We point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data and its use by Facebook. Further information can be found in Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation. The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent is revocable at any time. Insofar as personal data is collected on our website and forwarded to Facebook using the tool described herein, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited to the collection of the data and its forwarding to Facebook. The subsequent processing by Facebook is not part of the joint responsibility. The obligations that are shared have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information involving the use of the Facebook tool and for securely implementing the tool on our website. Facebook is responsible for the data security of the Facebook products. Individual rights (e.g., access inquiries) regarding the data processed on Facebook can be asserted directly with Facebook. If you assert the individual rights with us, we are obligated to forward them to Facebook. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381, and https://www.facebook.com/policy.php. The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure that European data protection standards are adhered to when processing data in the USA. Each company certified under the DPF commits to adhere to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

5. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or conduct independent analyses. It serves solely for the administration and display of the tools that are implemented through it. However, Google Tag Manager records your IP address, which can also be transferred to Google’s parent company in the United States. The use of Google Tag Manager occurs on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in a quick and uncomplicated integration and management of various tools on the website. If a corresponding consent was requested, processing occurs exclusively based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent comprises the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent is revocable at any time. The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure that European data protection standards are adhered to when processing data in the USA. Each company certified under the DPF commits to adhere to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on a page, operating systems used, and the user's origin. This data is summarized in a user ID and assigned to the respective device of the website visitor. Furthermore, Google Analytics can record, among other things, your mouse and scroll movements and clicks. Google Analytics also uses different modeling approaches to supplement the collected datasets and applies machine learning technologies to data analysis. Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about your use of this website is generally transferred to a Google server in the USA and stored there. The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent is revocable at any time. Data transmission to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/. The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure that European data protection standards are adhered to when processing data in the USA. Each company certified under the DPF commits to adhere to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

IP Anonymization

The IP anonymization feature is activated in Google Analytics. Your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide further services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de. More information on the handling of user data by Google Analytics can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). This data can be used to deliver personalized advertising with Google Signal. If you have a Google Account, your visitor data collected with Google Signal will be linked to your Google Account and used for personalized advertising messages. The data will also be used to create anonymized statistics on user behavior.

Demographic Characteristics in Google Analytics

This website uses the "demographic characteristics" function of Google Analytics to be able to display suitable advertisements to website visitors within the Google advertising network. This allows reports to be created that contain statements about age, gender, and interests of site visitors. These data come from interest-based advertising by Google and visitor data from third-party providers. These data cannot be assigned to a specific person. You can deactivate this function at any time by setting it in your Google Account advertising settings or generally prohibit the collection of your data by Google Analytics as shown in the section "Objection to Data Collection."

Order Processing

We have concluded a contract for order processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

WP Statistics

This website uses the analysis tool WP Statistics to statistically evaluate visitor access. The provider is Veronalabs, Tatari 64, 10134, Tallinn, Estonia (https://veronalabs.com). With WP Statistics, we can analyze the use of our website. WP Statistics records log files (IP address, referrer, browser used, origin of the user, search engine used) and actions taken by the website visitors on the page (e.g., clicks and views). The data collected with WP Statistics is stored exclusively on our own server. The use of this analysis tool takes place based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the anonymized analysis of user behavior to both optimize our web offer and advertising. If a corresponding consent was requested, processing occurs exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent comprises the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent is revocable at any time.

IP-Anonymization

We use WP Statistics with anonymized IP. Your IP address is shortened to ensure that it can no longer be directly assigned to you.

Meta Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel of Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, however, the collected data is also transferred to the USA and other third countries. The behavior of site visitors can be tracked after they have been forwarded to the provider's website by clicking on a Meta advertisement. This allows the effectiveness of the Meta advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized. The collected data is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile on Facebook or Instagram is possible and Meta can use the data for its own advertising purposes, according to the Meta Data Use Policy (https://de-de.facebook.com/about/privacy/). This allows Meta to display advertisements on Facebook and Instagram pages and other advertising channels. We cannot influence this use of the data. The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent is revocable at any time. We use the extended matching function within the Meta Pixel. The extended matching allows us to transmit to Meta various types of data (e.g., domicile, state, postal code, hashed email addresses, names, gender, birth date, or phone number) of our customers and prospects that we collect through our website. This allows us to more precisely tailor our Facebook and Instagram ad campaigns to people who are interested in our offers. Furthermore, the extended matching improves the assignment of web page conversions and extends custom audiences. Insofar as personal data is collected on our website and forwarded to Meta using the tool described herein, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited to the collection of the data and its forwarding to Meta. The subsequent processing by Meta is not part of the joint responsibility. The obligations that are shared have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information involving the use of the Meta tool and for securely implementing the tool on our website. Meta is responsible for the data security of the Meta products. Individual rights (e.g., access inquiries) regarding the data processed on Facebook or Instagram can be asserted directly with Meta. If you assert the individual rights with us, we are obligated to forward them to Meta. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. In Meta's data protection notices, you can find further information on the protection of your privacy: https://de-de.facebook.com/about/privacy/. You can also disable the "Custom Audiences" remarketing function in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You need to be logged in to Facebook for this. If you do not have a Facebook or Instagram account, you can disable usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/. The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure that European data protection standards are adhered to when processing data in the USA. Each company certified under the DPF commits to adhere to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

VG Wort Counting Pixel

We have embedded texts on our website that include a so-called tracking pixel (METIS counting pixel). The provider is VG Wort (Verwertungsgesellschaft WORT), Untere Weidenstraße 5, 81543 Munich (hereinafter VG Wort). The pixel counts text accesses and transmits them to VG Wort in an anonymized manner to determine the payouts for the authors. The use of the VG Wort pixel is based on our legitimate interest in receiving compensation for the texts published on our website for our authors or for ourselves (Art. 6 para. 1 lit. f GDPR). Opposing interests of website visitors are not apparent as the data is transmitted to VG Wort in an anonymized form.

6. Plugins and Tools

YouTube with Enhanced Data Protection

This website incorporates videos from the YouTube website. The operator of the site is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. If you visit one of the sites with a YouTube integration, a connection to the YouTube servers is established. In the process, the YouTube server is informed of which of our pages you have visited. If you are logged in to your YouTube account, you enable YouTube to directly associate your surfing behavior with your personal profile. You can prevent this by logging out of your YouTube account. We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize surfing on YouTube. Ads displayed in enhanced privacy mode are also not personalized. No cookies are set in enhanced privacy mode. However, so-called local storage elements are saved in the browser of the user that contain personal data similar to cookies and can be used for recognition purposes. Details about enhanced privacy mode can be found here: https://support.google.com/youtube/answer/171780. Additional data processing operations may be triggered after activating a YouTube video, over which we have no control. The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent was requested, processing occurs exclusively based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent comprises the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent is revocable at any time. Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de. The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure that European data protection standards are adhered to when processing data in the USA. Each company certified under the DPF commits to adhere to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Fonts (local hosting)

This site uses so-called Google Fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google servers does not occur. Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Google Maps

This site uses the Google Maps map service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. With this service, we can incorporate map material on our website. To use the functions of Google Maps, it is necessary to save your IP address. This information is generally transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. If Google Maps is enabled, Google may use Google Fonts to ensure a consistent display of typefaces. When Google Maps is called up, your browser loads the necessary web fonts into your browser cache to display texts and fonts correctly. The use of Google Maps is in the interest of an appealing presentation of our online offerings and an easy location of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent was requested, processing occurs exclusively based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent comprises the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent is revocable at any time. Data transmission to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. More information on the handling of user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de. The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure that European data protection standards are adhered to when processing data in the USA. Each company certified under the DPF commits to adhere to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Ninja Firewall

We have integrated Ninja Firewall on this website. The provider is NinTechNet Limited, Unit 1603, 16th Floor, The L. Plaza 367 – 375 Queen’s Road Central Sheung Wan, Hong Kong (hereinafter Ninja Firewall). Ninja Firewall serves to protect our website from unwanted accesses or malicious cyberattacks. For this purpose, Ninja Firewall records IP address, request, referrer, and time of page access. Ninja Firewall is integrated on our own servers and does not transmit personal data to the tool's provider or other third parties. We have activated IP anonymization at Ninja Firewall so that the tool only records the IP address in shortened form. The use of Ninja Firewall occurs on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective protection of his website from cyberattacks.

7. eCommerce and Payment Providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data to establish, tailor, and modify our contractual relationships. We collect, process, and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to make use of the service or to bill for it. The legal basis for this is Art. 6 para. 1 lit. b GDPR. The collected customer data will be deleted after the order has been completed or the business relationship has ended and the statutory retention periods have expired, if applicable. Statutory retention periods remain unaffected.  Privacy policy created by eRecht24

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